![]() ![]() ![]() Revenue for live events hasn't quite bounced back, either: Fensterman said it's about 70% of what it was before the pandemic, in relative terms. "We will go back when the time is right," Fensterman said. It now operates live pop culture events in just three countries - the United States, the United Kingdom and Australia - after licensing the intellectual property for several other events in Europe and Asia to third parties. ReedPop, which represents a relatively tiny corner of global conglomerate RELX's empire, is still learning - and recovering - from Covid. Discovery 's DC Comics is looking to make a big splash with several experiences, including a truck on Friday that will give away breakfast sandwiches, cupcakes and swag to celebrate the 30th anniversary of Harley Quinn, the clownish antihero known from the Batman and Suicide Squad comics, shows and movies. ![]() ![]() "We don't feel the need to push," said Lance Fensterman, president of ReedPop. The event used to include happenings at the nearby Hammerstein Ballroom and Madison Square Garden, but now it's mainly confined to the sprawling Javits Center. The virus is still around, so Covid masks will still be required at all times indoors this year, although fans won't need to present proof of vaccination. ReedPop, the company that owns New York Comic Con, is fine with being conservative two years after the coronavirus forced organizers to make the event entirely virtual. But it's still a way off from the approximately 250,000 fans who attended the New York event in 2019. That's a big boost from last year, when Covid restrictions kept the capacity reduced to 150,000 people, and higher than the 130,000 people typically drawn to San Diego Comic-Con each summer. About 200,000 visitors are expected to attend the convention, where they'll catch screenings and panels, and rub elbows with the artists and writers behind their favorite characters. ![]()
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